Business training

Customer Segmentation

Are you interested in using more detailed analytics for sales forecasting and planning? Welcome to our course! Upon an individual request, we can adjust the program to suit your goals and needs!
  • Why do you need a long-term sales plan and how do you make one?
  • How to make an extended sales forecast per person and per department?
  • How to use the Ansoff matrix for sales planning and cost optimization?
up to 12 people
2 days,
8 hours each
Functional efficiency

Training objectives

Illustrate the principles of applying analytics and sales plan building (per company, department, division, or sales manager)
Provide tools to create the most relevant sales forecasts
Introduce customer segmentation techniques along with statistical and analytical methods
Study business cases to practice compiling analytical reports with the markers required
Elaborate real-time segmentation of one's own customer base (using previously studied tools and software)

Develops following competencies
by The Lominger competency model

  • Client-oriented approach

  • Professional/technical skills

  • Planning skills

  • Commitment to results

  • Timely decision-making

  • Prioritization skills
The training program covers Porter's 5 Forces, ABC- and XYZ-analysis, Ansoff Matrix, BCG-matrix, weekly personal and departmental sales forecasts, as well as qualitative and quantitative methods of sales performance analysis.
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We can adapt for online sessions and for your needs
I would prefer online format
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