We decided that the Exporters client-focused game should best serve this purpose.
Game process. In the near future, Russia made a huge economic breakthrough to produce the world's best eco-fueled unmanned cars. Upon entering the global market, a certain manufacturing company becomes a major exporter in the field, aiming to outpace the competition and gain world leadership.
With the world market waiting for Russian cars, each client country has its own cultural peculiarities and regional demands, something important to keep in mind when communicating.
The company's ultimate goal was to balance two smaller ones:
- Financial: make a million-ruble profit.
- Corporate: uphold an impeccable reputation by maintaining a high customer satisfaction rating.
First of all, the Kaspersky Lab participants were divided into 5 groups: Clients and Company's Management, Marketing, Sales, and Logistics teams.
Each round, clients were to represent a new country with its own specific needs and national peculiarities. During the 40-minute gameplay period, they approached and explained their needs to the company. The exporters' task was to meet the delegation with due respect to the guests' national traditions. The marketing team, among other things, was required to come up with an advertising campaign to meet the client's region-specific needs.
Each round was followed by an intermediate feedback session. Over the four in-game years, the company was expected to gain valuable lessons from this experience.