Based on the book "Blue Ocean Strategy", the game offers a different approach, namely, to go beyond the explored market areas and focus on untouched niches, the so-called blue oceans. It's here that they will have no competitors, but huge potential for the company's development. The game improves the competencies needed for:
- finding new clients and building long-lasting partnerships
- reducing the selling price by transforming product features into benefits for the customer
- negotiating complex projects
- understanding the needs of customers and partners